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I was shocked and dismayed to read about Buena Vista's plan to begin marketing disposable, self-destructing rental DVDs this coming August. This illogical, wasteful, environmentally-harmful plan should be halted immediately, for the good of our mother Earth.
In 2002, 891.4 million DVDs were rented. If just 10% of those had been disposable, that would have added more than 89 million DVDs to our landfills, in addition to wasting valuable energy resources to create millions more DVDs than are currently manufactured. Do you even care?
We already have enough disposable discs entering our waste stream, thanks to AOL's ubiquitous discs, and services already exist to allow easier return of rental DVDs, like Netflix's U.S. Mail return system. Video-on-demand, which your chairman Michael Eisner recently announced your company will also be testing later on this year, is another alternative that would not generate the waste that this ill-conceived plan would generate. And frankly who knows how many more reasonable alternatives could be brought about?
I have heard that Disney is arguing that the discs will be recyclable. Decades of consumer experience with recycling demonstrates that unless something can be put into a recycling bin at the consumer's home or apartment, calling it recyclable does not mean it will actually be recycled. Promising to make it easier down the road is avoiding your responsibilities now.
Please do not move forward with this wasteful plan, and please let me know how you intend to proceed on this issue.
Sincerely, Brian D Webber webber_brian@hotmail.com
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