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 Self-publishing versus traditional publishingBy: Mark Morgan on 3/27/2006; 1:02 PM Many people who read this will have no experience at all in tech publishing, but some of you will. David Heinemeier Hansson gives some reasons why self-publishing in tech publishing is better than going with a mediocre tech publisher. More money, for starters. You can't link directly in his comments, but Tim O'Reilly who runs one of the most successful (and best) tech publishers comes through in the comments and unravels every premise. David is part of one of the most successful small companies in the last ten years, and people were literally slavering for the product. And the who team--37Signals--are really good writers who had little need for publisher or editor handholding and development. Tim's right--if you are publishing a bestseller that everyone on the web who is your target is waiting for, then yeah, you can kick ass through self-publishing. Me, I don't think there will ever be a future for authors without at the very minimum really good editors. A really good author has no reason to waste their time with a mediocre editor, but the rest of us mere mortals who aren't Isaac Asimov could always use the help. That's just one way I see traditional publishers needing to exist in the future. It's a great discussion. Go read.
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